The most widely used marketing tool, SEO Copywriting, is a term most people aren’t familiar with. SEO copywriting is used by online businesses as well as individuals globally as a way to create content designed for both search engines and human readers alike. This art of writing produces convincing and creative copy for a site that serves many purposes. First off, you must understand the main element of SEO copywriting involves using specific keywords in order to help you rank higher in search engines in your niche. You can get these keywords from many places; from content relating to the website’s name you’re writing the copy for to content you think people may be searching for. The simple formula to success with SEO copywriting is using the right keywords, in the right places. The better you are at this job, the higher will be the chances your site being ranked by Google and other search engines.
The very first rule when it comes to SEO copywriting is you must develop high quality content that readers connect with. Content was always the most important factor and will always trump any other area of the website. All the premier search engines, like Google, value well written content that is well structured. The ideal situation is when your readers find high value in your content, link to it, and then tell others by word of mouth. Get Google to see lots of backlinks to your page and you will rank higher and get even more exposure. One of the most important factors to SEO copywriting is using variations on keywords while also keeping them relevant to the content’s title. If you want your content to be seen by the search engines as informative, make sure you don’t use repetitive keywords.
What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic. To determine how valuable a piece of content is, Google uses a technology called LSI or Latent Semantic Indexing. This is why it makes sense to use synonyms of your keywords a long with the keywords you’re aiming for.
Apart from the do’s, there are things that you need to avoid when writing copy for the web. The first thing you’ll want to avoid is flash as it goes against your goals when it comes to high ranking. Flash wont’ help your SEO results at all. Search engines are unable to read flash and, besides, it takes too long to load.
To make matters worse, any information that’s embedded in a Flash file won’t be indexed by the search engines. The whole idea of search engine optimization is to turn your content more readable to the search engines. Flash will merely drive away your visitors, which means it’s a bad idea to use on your site.
And last but not least, it’s best to use 4-5 keywords max in your file names. Any SEO expert would tell you that having keywords in your file name will help you with SEO. Besides that, it makes sense to use these keywords when naming the directory where the file is located.
Effective SEO copywriting will take time and effort to master. But once you get the hang of it, you’ll know exactly how to impress the search engines and at the same time give your readers the information they are looking for.
If you stick to the rules, search engines will reward you for your hard work.